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Seeing Reason Tool: Dream Home
Your Buyer Persona
Persona Cards
Each persona shares a twin who has a different income and lives in a different region of the country.

Age Range: 20's Marital Status: single
Occupation(s): Accountant
Annual Household Gross Income: $37,000
City of Employment: Boulder, CO
Dependents: no
Debt:
car: $600
student loans: $100
credit card monthly minimum: $250
alimony, child support, child care: 0
Age Range: 20's Marital Status: single
Occupation(s): Accountant
Annual Household Gross Income: $37,000
City of Employment: New Haven, CT
Dependents: no
Debt:
car: $600
student loans: $100
credit card monthly minimum: $250
alimony, child support, child care: 0
Age Range: 40's Marital Status: divorced
Occupation(s): Anesthesiologist
Annual Household Gross Income: $280,000
City of Employment: Los Gatos, CA
Dependents: yes
Debt:
car: $500
student loans: 0
credit card monthly minimum: $300
alimony, child support: $9000
Age Range: 40's Marital Status: divorced
Occupation(s): Anesthesiologist
Annual Household Gross Income: $228,000
City of Employment: Honolulu, HI
Dependents: yes
Debt:
car: $500
student loans: 0
credit card monthly minimum: $300
alimony, child support: $9000
Age Range: 40's Marital Status: married
Occupation(s): Anesthesiologist
Annual Household Gross Income: $280,000
City of Employment: Los Gatos, CA
Dependents: yes
Debt:
car: $500
student loans: 0
credit card monthly minimum: $300
alimony, child support, child care: 0
Age Range: 40's Marital Status: married
Occupation(s): Anesthesiologist
Annual Household Gross Income: $228,000
City of Employment: Honolulu, HI
Dependents: yes
Debt:
car: $500
student loans: 0
credit card monthly minimum: $300
alimony, child support, child care: 0
Age Range: 50's Marital Status: married
Occupation(s): Architect, Art Manager
Annual Household Gross Income: $125,000
City of Employment: Dallas, TX
Dependents: no
Debt:
car: $1000
student loans: 0
credit card monthly minimum: 0
alimony, child support, child care: 0
Age Range: 50's Marital Status: married
Occupation(s): Architect, Art Manager
Annual Household Gross Income: $144,000
City of Employment: Boston, MA
Dependents: no
Debt:
car: $1000
student loans: 0
credit card monthly minimum: 0
alimony, child support, child care: 0
Age Range: 20's Marital Status: single
Occupation(s): bartender
Annual Household Gross Income: $15,500
City of Employment: New Orleans, LA
Dependents: no
Debt:
car: 0
student loans: 0
credit card monthly minimum: $300
alimony, child support, child care: 0
Age Range: 20's Marital Status: single
Occupation(s): bartender
Annual Household Gross Income: $17,000
City of Employment: Chicago, IL
Dependents: no
Debt:
car: 0
student loans: 0
credit card monthly minimum: $300
alimony, child support, child care: 0
Age Range: 20's Marital Status: single
Occupation(s): Cashier
Annual Household Gross Income: $18,000
City of Employment: Trenton, NJ
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: $250
child care: $600
Age Range: 20's Marital Status: single
Occupation(s): Cashier
Annual Household Gross Income: $17,000
City of Employment: Pittsburg, PA
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: $250
child care: $600
Age Range: 30's Marital Status: married
Occupation(s): Fire Fighter, Staff Nurse
Annual Household Gross Income: $69,000
City of Employment: Green Bay, WI
Dependents: yes
Debt:
car: $350
student loans: 0
credit card monthly minimum: $150
child care: $800
Age Range: 30's Marital Status: married
Occupation(s): Fire Fighter, Staff Nurse
Annual Household Gross Income: $94,000
City of Employment: New York City, NY
Dependents: yes
Debt:
car: $350
student loans: 0
credit card monthly minimum: $150
child care: $800
Age Range: 50's Marital Status: married
Occupation(s): Head Coach - college
Annual Household Gross Income: $70,000
City of Employment: Portland, OR
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: $400
child care: 0
Age Range: 50's Marital Status: married
Occupation(s): Head Coach - college
Annual Household Gross Income: $75,000
City of Employment: Kansas City, KS
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: $400
child care: 0
Age Range: 30's Marital Status: divorced
Occupation(s): lawyer
Annual Household Gross Income: $71,000
City of Employment: Albuquerque, NM
Dependents: yes
Debt:
car: $500
student loans: 0
credit card monthly minimum: $500
child care: $2,000
Age Range: 30's Marital Status: divorced
Occupation(s): lawyer
Annual Household Gross Income: $75,000
City of Employment: Richmond, VA
Dependents: yes
Debt:
car: $500
student loans: 0
credit card monthly minimum: $500
child care: $2,000
Age Range: 40's Marital Status: married
Occupation(s): Loan Officer
Annual Household Gross Income: $93,000
City of Employment: San Francisco, CA
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: 0
child care: 0
Age Range: 40's Marital Status: married
Occupation(s): Loan Officer
Annual Household Gross Income: $51,000
City of Employment: Boise, ID
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: 0
child care: 0
Age Range: 30's Marital Status: married
Occupation(s): Mechanic, Hair Stylist
Annual Household Gross Income: $56,000
City of Employment: Orlando, FL
Dependents: yes
Debt:
car: $400
student loans: 0
credit card monthly minimum: $150
child care: $600
Age Range: 30's Marital Status: married
Occupation(s): Mechanic, Hair Stylist
Annual Household Gross Income: $58,000
City of Employment: Nashville, TN
Dependents: yes
Debt:
car: $400
student loans: 0
credit card monthly minimum: $150
child care: $600
Age Range: 40's Marital Status: divorced
Occupation(s): Painter
Annual Household Gross Income: $36,000
City of Employment: Manchester, NH
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: $200
alimony, child support: $750
Age Range: 40's Marital Status: divorced
Occupation(s): Painter
Annual Household Gross Income: $37,000
City of Employment: Las Vegas, NV
Dependents: yes
Debt:
car: 0
student loans: 0
credit card monthly minimum: $200
alimony, child support: $750
Age Range: 30's Marital Status: single
Occupation(s): Pharmaceutical Sales
Annual Household Gross Income: $50,000
City of Employment: Atlanta, GA
Dependents: yes
Debt:
car: $650
student loans: $100
credit card monthly minimum: $550
child care: 0
Age Range: 30's Marital Status: single
Occupation(s): Pharmaceutical Sales
Annual Household Gross Income: $50,000
City of Employment: Salt Lake City, UT
Dependents: yes
Debt:
car: $650
student loans: $100
credit card monthly minimum: $550
child care: 0
Age Range: 60's Marital Status: married
Occupation(s): Retired
Annual Household Gross Income: $60,000
City of Employment: Anywhere you choose , AZ
Dependents: no
Debt:
car: 0
student loans: 0
credit card monthly minimum: 0
child care: 0
Age Range: 60's Marital Status: married
Occupation(s): Retired
Annual Household Gross Income: $60,000
City of Employment: Anywhere you choose , ID
Dependents: no
Debt:
car: 0
student loans: 0
credit card monthly minimum: 0
child care: 0
Age Range: 60's Marital Status: widowed
Occupation(s): Retired
Annual Household Gross Income: $20,000
City of Employment: Anywhere you choose , AL
Dependents: no
Debt:
car: 0
student loans: 0
credit card monthly minimum: 0
child care: 0
Age Range: 60's Marital Status: widowed
Occupation(s): Retired
Annual Household Gross Income: $20,000
City of Employment: Anywhere you choose , SC
Dependents: no
Debt:
car: 0
student loans: 0
credit card monthly minimum: 0
child care: 0
Age Range: 30's Marital Status: single
Occupation(s): Software Engineer
Annual Household Gross Income: $66,000
City of Employment: Seattle, WA
Dependents: no
Debt:
car: $400
student loans: 0
credit card monthly minimum: $150
child care: 0
Age Range: 30's Marital Status: single
Occupation(s): Software Engineer
Annual Household Gross Income: $65,000
City of Employment: Washington, DC, District of Columbia
Dependents: no
Debt:
car: $400
student loans: 0
credit card monthly minimum: $150
child care: 0
Age Range: 20's Marital Status: married
Occupation(s): Teacher, Teacher
Annual Household Gross Income: $86,000
City of Employment: Los Angeles, CA
Dependents: no
Debt:
car: $600
student loans: $150
credit card monthly minimum: $350
child care: 0
Age Range: 20's Marital Status: married
Occupation(s): Teacher, Teacher
Annual Household Gross Income: $70,000
City of Employment: Cheyenne, WY
Dependents: no
Debt:
car: $600
student loans: $150
credit card monthly minimum: $350
child care: 0



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